Sell Andromax products,
through device bundling.
- To target competing Telcos – so focus was on carrier/ISP targeting.
- For handsets, focus was on device targeting.
- Targeted XL, Indosat, Telcomsel and Smartfren users.
- Targeted Android users – LG, Samsung etc.
- Tech & gadget, intent & interest targetin
23 MN impressions, 24K clicks. Andromax received very high response of up to 7% CTR