Affiliate Marketing Agency

Affiliate marketing is a performance-based marketing model in which Advertisers partner with individuals or organizations (affiliates) to promote their products or services. The affiliate is paid a commission for each sale or lead generated as a result of their promotional activities. In affiliate marketing, the Advertiser provides an affiliate with a unique link or code to track the sales or leads generated through their promotion. The affiliate then uses the link or code to promote the Advertiser's products or services on its website, social media, or other channels. When a customer makes a purchase through an affiliate's unique tracking link, the merchant is able to track the sale and pay the affiliate a commission.

Oplifi stands out as one of the top affiliate marketing companies in India, specializing in delivering performance across web & mobile verticals. The affiliate marketing industry is dynamic. We work with a comprehensive mix of publishers of both innovators & creators across web & mobile marketing with strategies for display, native & remarketing.

Oplifi focuses on establishing trust and understanding with the advertisers and publishers. We offer a wide range of the best converting affiliate programs in India across various categories.

Affiliate marketing can be an effective way for businesses to reach new customers, increase sales, and improve their return on investment (ROI). It is also beneficial for affiliates to earn money by promoting products or services on their websites.


The primary benefit for advertisers is the ability to reach new audiences and generate sales through the promotion of their products or services by the large network of affiliates created by Oplifi, one the top affiliate marketing agencies in India.

As one of the top affiliate marketing companies, Oplifi strives to stay on top of trends by offering customized client support and assisting with the best campaign optimization strategies.With this strategy, we are able to accomplish our fundamental objectives of assisting Advertisers in making the most of their affiliate marketing initiatives.

Oplifi works on the principles of providing world-class customer service and cutting-edge, pragmatic technology. We want to be an extension of the brand ideas and marketing strategies you develop, bringing them into the realm of performance marketing.

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We believe that the key to success in the Affiliate Marketing industry is innovation and creativity. Thus, we look for publishers/affiliates who are innovators and creators.Our experienced team, combined with a dedicated affiliate management approach, ensures that any problems are dealt with efficiently and quickly, allowing affiliates to deliver performance for the best converting affiliate programs as soon as possible.

We focus on providing a wide range of best converting affiliate programs across various categories to our affiliates. Our affiliate managers understand how to think and act commercially in order to capitalize on the best of what our publishers have to offer and transform innovation into tangible growth. We can also suggest new ways to optimize your existing campaigns and offer alternative monetization strategies for you to consider.

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1What is Affiliate Marketing and how does it help our business?

Affiliate marketing is a performance-based marketing model in which Advertisers partner with individuals or organizations (affiliates) to promote their products or services. The affiliate is paid a commission for each sale or lead generated as a result of their promotional activities. The Advertisers recruit the Affiliate Marketing Network to tap into the wide network of affiliates to get their products or services promoted. These affiliates are either website owners or social media influencers who have an audience that is interested in the types of products or services offered by the business. By joining the Best converting affiliate programs, these partners can earn a commission for the sales they generate through their unique referral links. This can help businesses increase their reach and sales without having to invest in additional advertising or marketing efforts. Additionally, the advertisers can track the performance of their affiliate partners and adjust their strategies accordingly, making it a cost-effective and measurable way to drive sales.

2 What are the various types of Affiliate Marketing Programs in the industry?

There can be different types of affiliate marketing programs:

  • • Cost-per-sale(CPS): affiliates are only paid a commission when a sale is generated through the promotional activities.
  • • Cost-per-lead(CPL): affiliates are paid a commission for each lead (such as a sign-up or contact form submission) that is generated as a result of their promotion.
  • • Cost-per-acquisition/action(CPA): affiliates are paid a commission for each action completed on the merchant's website or for each acquired user.
  • • Subscription model: affiliates are paid recurring commission for each customer they bring to the merchant's website.

The best converting affiliate programs in India can be categorized based on multiple factors by the affiliates:

  • • Payouts/Commissions
  • • Payment terms
  • • Validations cycle
  • • Categories
  • • Type of affiliate programs
3Do we need to hire an agency for Affiliate Marketing Programs?

An Affiliate agency connects a company to the affiliate partners best suited to drive traffic to the company’s website and in-turn generate sales. Agencies have a vast network of affiliates and identify the best affiliates for your business.Top affiliate agencies in India work with multiple clients across various industries.

Best Affiliate agencies in India have access to social media influencers, content creators, and other unique and creative types of affiliate partners.

There are various benefits of working with the best affiliate agency:

  1. 1. Expertise: agencies have specialized knowledge and experience in affiliate marketing, which can help the Advertisers develop and implement effective campaigns.
  2. 2. Scale: agencies can help the Advertisers to expand the best converting affiliate programs to reach a larger audience and generate more sales.
  3. 3. Time-saving: Best affiliate marketing agencies can handle the day-to-day management of the affiliate program, thus the Advertiser can focus on other aspects of their business.
  4. 4. Resources: agencies often have access to a range of tools and technology that can help to improve the performance of the best converting affiliate programs in India.
  5. 5. Strategic guidance: Agencies can provide strategic guidance on campaign optimization, selection of the right affiliate marketing network and performance tracking of the program.
4 What are the Pros and Cons of Affiliate Marketing?

Affiliate marketing can offer a number of benefits:

  1. 1. Increased reach: Affiliate marketing can help you to reach new customers and expand your customer base.
  2. 2. Increased sales: Affiliate marketing can help to increase sales by leveraging the efforts of a network of affiliate partners.
  3. 3. Measurable results: Affiliate marketing can be easily tracked and measured, which allows you to calculate the return on investment (ROI) of your efforts.
  4. 4. Cost-effective customer acquisition: Affiliate marketing allows you to acquire new customers at a lower cost compared to other forms of online marketing.

However, there are also some potential drawbacks to be considered:


  1. 1. Lack of control: You might have less control over the marketing messages and materials used by the affiliate partners.
  2. 2. Limited brand control: Affiliates might use your brand in ways that you are not comfortable with, which can impact your brand's reputation.
  3. 3. Fraudulent activities: Affiliate marketing can be vulnerable to fraud, such as when affiliates do unethical activities to scale up the numbers & conversion rate.
  4. 4. Commission disputes: There may be disputes over commissions, which can be time-consuming to resolve

Affiliate marketing can be a powerful tool for growing your business, but it's important to evaluate the potential benefits and drawbacks before launching an affiliate program.

5 Why choose Oplifi as Affiliate marketing partner?

Oplifi is one of the best Affiliate Marketing companies in India. When choosing an affiliate marketing agency, it's important to consider the following factors:

  1. 1. Experience: Oplifi has a proven track record of success & experience of working in paid media & affiliate marketing.
  2. 2. Services: Oplifi has the expertise of handling required services, such as program management, tracking and reporting.
  3. 3. Communication: Good communication is crucial for a successful partnership. Oplifi has clear communication channels and a responsive team.
  4. 4. Reputation: Oplifi has a good brand reputation in the industry and is well-regarded by its clients.
  5. 5. Legal requirements: Make sure that the top affiliate agency is compliant with legal requirements and regulations related to marketing and advertising.
  6. 6. Scalability: Oplifi can provide the required scale to your business.
  7. 7. Network: Oplifi has a wide network of affiliate partners that can help you to reach the target audience.

By carefully evaluating these factors, you can select an affiliate marketing agency that will help you achieve your business goals and maximize your ROI.