Objectives :

Drive awareness and targeted reach amongst the SMEs for loans/funding

Strategy :

Identify CXO audience and reach out to them.

Execution :

  • Third party audience targeting – CXOs, Entrepreneurs, SMEs
  • Top sites (Business sites)
  • High end mobile phones & tablets
  • CBD area, Industrial zones and high end residential areas of Malaysia

Result :

Achieved high CTR of 0.35% in such a niche TG