Objectives :
- Drive awareness amongst Youth about the new Honda Hornet CB 160R, to create desirability for this bike
- Running
Strategy :
Skewed towards males 25-34 years old, and choosing content and categories that had more relevance to the given target audience
Execution :
- Video campaign on digital in support of the TV campaign
- Relevant category targeting – News, Sports, Movies, Music, Games
- Heavy skew on auto & bike portals
- Desktops during office hours and mobiles all day
Result :
CPT was 10 times lower than TV