Objectives :

Promote 4G.

Sell Andromax products,

through device bundling.

Strategy :

  • To target competing Telcos – so focus was on carrier/ISP targeting.
  • For handsets, focus was on device targeting.

Execution :

  • Targeted XL, Indosat, Telcomsel and Smartfren users.
  • Targeted Android users – LG, Samsung etc.
  • Tech & gadget, intent & interest targetin

Result :

23 MN impressions, 24K clicks. Andromax received very high response of up to 7% CTR