Redefining awareness through digital precision for the Honda Hornet CB 160R.
22/03/2026
Honda launched the Hornet CB 160R to build desirability among urban youth by highlighting power, toughness, and performance.
Build strong brand awareness and recall among young male riders.
Leverage high-impact digital video with precise audience targeting.
Executed a multi-platform video campaign optimized for reach and efficiency.
Achieved massive reach with significantly lower CPT and faster engagement.
