Project Case Study //

Honda

Redefining awareness through digital precision for the Honda Hornet CB 160R.

Oplifi Team

22/03/2026

100M

10x Lower CPT

80% Faster

Target Audience Engaged

Overview

“Honda launched the Hornet CB 160R to build desirability among urban youth by highlighting power, toughness, and performance.”

Project Metrics

Client PartnerHonda

Industry SectorAutomobile

10x Lower CPT100M

Target Audience Engaged80% Faster

Performance Shift

+100M

The Impact

"Build strong brand awareness and recall among young male riders."

Strategy Validated

"Leverage high-impact digital video with precise audience targeting."

Strategy Validated

"Executed a multi-platform video campaign optimized for reach and efficiency."

Strategy Validated

"Achieved massive reach with significantly lower CPT and faster engagement."

Strategy Validated