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Project Case Study //

Honda

Redefining awareness through digital precision for the Honda Hornet CB 160R.

Oplifi Team

22/03/2026

100M
10x Lower CPT
80% Faster
Target Audience Engaged
Honda

Overview

Honda launched the Hornet CB 160R to build desirability among urban youth by highlighting power, toughness, and performance.

Project Metrics

Project
Details

Client PartnerHonda
Industry SectorAutomobile
10x Lower CPT100M
Target Audience Engaged80% Faster

Performance Shift

+100M

The Impact

Our Product Journey

Objectives

Objectives

"Build strong brand awareness and recall among young male riders."

Strategy Validated

Strategy

Strategy

"Leverage high-impact digital video with precise audience targeting."

Strategy Validated

Execution

Execution

"Executed a multi-platform video campaign optimized for reach and efficiency."

Strategy Validated

The Result

The Result

"Achieved massive reach with significantly lower CPT and faster engagement."

Strategy Validated
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