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Project Case Study //

BHIM

Revolutionizing digital payments through mass UPI adoption.

Oplifi Team

15/09/2025

100M+
Downloads Driven
90%
User Adoption Rate
BHIM

Overview

BHIM aimed to simplify and accelerate UPI adoption across India.

Project Metrics

Project
Details

Client PartnerBHIM
Industry SectorAutomobile
Downloads Driven100M+
User Adoption Rate90%

Performance Shift

+100M+

The Impact

Our Product Journey

Objectives

Objectives

"Drive large-scale adoption of digital payments."

Strategy Validated

Strategy

Strategy

"Mass-reach communication with trust-focused messaging."

Strategy Validated

Execution

Execution

"Executed pan-India digital campaigns."

Strategy Validated

The Result

The Result

"Crossed 100M+ downloads with high adoption rates."

Strategy Validated
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