Outsourcing programmatic to independent trading desks

Saurabh Gupta | Date: August 25, 2020

In order to stay competitive in today’s rapidly changing business climates, digital agencies, regardless of size or scale, must constantly be on the lookout for ways to control costs, increase efficiency and boost profits. This is especially true when we look at the impact that the COVID-19 pandemic has had on businesses across the globe. Now, more than ever, agencies have to be flexible enough to adapt to shocks related to fluctuating volume of work and team size.

Here is where outsourcing some of the agency’s media related duties can prove critical to the success of a particular campaign. Outsourcing specific tasks like digital campaign management, reporting & analytics or optimizing can go a long way toward helping agencies achieve their goals, reduce overhead costs and ensure that they and other in-house employees are spending their time and energy on core competencies.

Specialized Programmatic companies like Oplifi Digital can offer holistic solution right from creating a tailor made media plan, setting up and executing a campaign to optimizing and achieving the campaign objectives. Oplifi Digital is an independent programmatic trading desk based out of Singapore, operating in Asia. It manages programmatic campaigns for direct clients and other media agencies in countries like Singapore, India, Indonesia, Dubai, etc. Their distributed team across Singapore and India helps them to be cost competitive and allows them to build scale.

They can help you with anything from driving unique visitors to a website to driving mobile app install and everything in between like maximise unique reach for brand campaigns, drive registrations, amplify content, Video views on a cost per completed view, etc.

Unfortunately, with COVID-19 uncertainty has become part of the new normal of the business environment. By outsourcing your programmatic media related work you can eliminate some of this uncertainty and the risks that come with it including hiring, layoffs and re-hiring. As your organization continues to recover from the impacts of COVID-19 , it’s time to focus on the core competencies of your business and what you do best – rest can always be outsourced to the right partners.