Affiliate Marketing
Core Pillars of Affiliate Marketing
Introduction Affiliate marketing has emerged as a popular and efficient method for individuals and businesses to generate passive income online in the digital age of today.
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Affiliate Marketing
Common types of Affiliate fraud
Introduction Affiliate marketing is becoming increasingly popular as a way for people and organizations to generate online income. However, affiliate marketing, like any growing industry, is
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Affiliate Marketing
How to become an Affiliate?
To start working as an affiliate, one can follow these steps: • Choose a niche: You can choose a specific topic or industry in which you
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Affiliate Marketing
AIDA model and role of Affiliate Marketing
The AIDA model is a classic marketing framework used to describe the four stages a consumer goes through before making a purchase. It is a four-step
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Digital Transformation
User Journey Marketing: The Next frontier in Digital Marketing
Introduction In today’s digital age, simply advertising our products or services to potential customers is no longer sufficient. Businesses must focus on creating a personalised experience
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Data
End of Third-Party Cookies: What It Means for Digital Marketing
Introduction The online world is about to undergo a significant change as third-party cookies get phased out. Cookies are pieces of code that collect user behaviour
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Affiliate Marketing
Components of affiliate marketing
Affiliate Marketing is a performance-based marketing model that basically involves four distinct elements: the merchant, the affiliate, the consumer and the network. In affiliate marketing, merchants
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Digital Transformation
How will Blockchain technology revolutionize Digital Marketing?
As the Internet revolutionized communication, Blockchain has started revolutionizing digital transactions. Further, Blockchain technology has the potential to revolutionize government, finance, insurance and personal identity security
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Gaming
Catch The Wave of Mobile Gaming in India
Being a 90’s kid, I have grown up playing Ludo, carrom, gully cricket to computer games such as Mario, Prince of Persia, etc., to Nintendo and
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Digital
Rise of OTT and its impact on Digital Landscape
In 2010, Jeff Bewkes, then CEO of Time Warner, was asked if he thought Netflix had any chance of taking over Hollywood. His sarcastic answer was:
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Programmatic
News Media bargaining code in Australia
Let’s understand the issue. Google and Facebook have locked horns with the Australian government over payment to news publishers for using news snippets in the Google
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Programmatic
Next Step Towards Unlocking The Power Of 1st Party Data
As the world continues to come to terms with the implications of the Global Pandemic; industries are faced with the prospect of reinventing themselves in order
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Digital
Messages on Google Maps and Search can enhance your performance driven campaigns
Google is rolling out a new update for Google Maps and Search apps that will enable businesses to contact their customer directly through messages and resolve
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Programmatic
Targeting well defined audience persona using Combined Audience
Programmatic platforms have become a very important tool for advertisers not just for their scale but also for better audience targeting using audience data. Programmatic platforms
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Programmatic
Outsourcing programmatic to independent trading desks
In order to stay competitive in today’s rapidly changing business climates, digital agencies, regardless of size or scale, must constantly be on the lookout for ways
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Digital
Programmatic Led Influencer Marketing- A well-kept secret
A research by globally acclaimed research agency shows that 85% of consumers believe in Word-of-Mouth advertising. Influencer marketing not only mimics Word-Of-Mouth advertising but also gives
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Data
Demise of 3rd Party Cookies? What’s Next?
At the start of 2020, Google announced its plans to phase out support for third-party cookies in Chrome within the next two years. Google Inc. earns
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Advertising
How independent agencies can make the best of trying times
Gartner describes Winning in the Turns, as a set of behaviors that are exhibited consistently by companies that accelerate their performance during and following periods of
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Programmatic
Truly Programmatic OOH – Mass media leveraging individuals’ data
With my previous two pieces on Programmatic & Programmatic TV, hope now we are clear on the basic requirement for any media to work in a
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Programmatic
Programmatic TV – Programmatic or Automatic?
While you are still grasping and coping to learn more about Programmatic in the Digital world, people have started talking about Programmatic TV, Programmatic OOH, Programmatic
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Programmatic
Programmatic Buying is all about how we use data more efficiently
The ability to analyze and act upon data is important to any business. In programmatic advertising, data is the most essential thing that makes it so effective.
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Programmatic
Programmatic – The Online shopping model of doing Online Advertising!
As we got used to digital media, we got a new kid on the block called programmatic. Programmatic is still a mystery for many. Some are
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Programmatic
Evolution of programmatic services in the near term
The role of independent trading desks Recently, we have seen issues of transparency, brand safety, ad fraud and performance being consistently highlighted by marketers. However, Programmatic
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Data
GDPR: Few implications for marketing practitioners
Data is the new oil that powers and lubricates the digital economy. For some time, people have been aware of the economic value of personal data.