Digital Transformation

How will Blockchain technology revolutionize Digital Marketing?

Hina Mittal
May 13, 2022

As the Internet revolutionized communication, Blockchain has started revolutionizing digital transactions. Further, Blockchain technology has the potential to revolutionize government, finance, insurance and personal identity security

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Gaming

Catch The Wave of Mobile Gaming in India

Sumit Handa
December 21, 2021

Being a 90’s kid, I have grown up playing Ludo, carrom, gully cricket to computer games such as Mario, Prince of Persia, etc., to Nintendo and

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Digital

Rise of OTT and its impact on Digital Landscape

Shubham Prakash
September 14, 2021

In 2010, Jeff Bewkes, then CEO of Time Warner, was asked if he thought Netflix had any chance of taking over Hollywood. His sarcastic answer was:

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Programmatic

News Media bargaining code in Australia

Anup Kumar
February 22, 2021

Let’s understand the issue. Google and Facebook have locked horns with the Australian government over payment to news publishers for using news snippets in the Google

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Programmatic

Next Step Towards Unlocking The Power Of 1st Party Data

Uday Kumar
February 12, 2021

As the world continues to come to terms with the implications of the Global Pandemic; industries are faced with the prospect of reinventing themselves in order

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Digital

Messages on Google Maps and Search can enhance your performance driven campaigns

Sneha Jaiswal
February 5, 2021

Google is rolling out a new update for Google Maps and Search apps that will enable businesses to contact their customer directly through messages and resolve

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Programmatic

Targeting well defined audience persona using Combined Audience

Pritham Reddy
September 4, 2020

Programmatic platforms have become a very important tool for advertisers not just for their scale but also for better audience targeting using audience data. Programmatic platforms

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Programmatic

Outsourcing programmatic to independent trading desks

Saurabh Gupta
August 25, 2020

In order to stay competitive in today’s rapidly changing business climates, digital agencies, regardless of size or scale, must constantly be on the lookout for ways

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Digital

Programmatic Led Influencer Marketing- A well-kept secret

Sneha Jaiswal
August 18, 2020

A research by globally acclaimed research agency shows that 85% of consumers believe in Word-of-Mouth advertising. Influencer marketing not only mimics Word-Of-Mouth advertising but also gives

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Data

Demise of 3rd Party Cookies? What’s Next?

Uday Kumar
June 24, 2020

At the start of 2020, Google announced its plans to phase out support for third-party cookies in Chrome within the next two years. Google Inc. earns

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Advertising

How independent agencies can make the best of trying times

Atul Hegde
June 24, 2020

Gartner describes Winning in the Turns, as a set of behaviors that are exhibited consistently by companies that accelerate their performance during and following periods of

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Programmatic

Truly Programmatic OOH – Mass media leveraging individuals’ data

Anup Kumar
August 2, 2018

With my previous two pieces on Programmatic & Programmatic TV, hope now we are clear on the basic requirement for any media to work in a

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Programmatic

Programmatic TV – Programmatic or Automatic?

Anup Kumar
August 2, 2018

While you are still grasping and coping to learn more about Programmatic in the Digital world, people have started talking about Programmatic TV, Programmatic OOH, Programmatic

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Programmatic

Programmatic Buying is all about how we use data more efficiently

Uday Kumar
August 2, 2018

The ability to analyze and act upon data is important to any business. In programmatic advertising, data is the most essential thing that makes it so effective.

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Programmatic

Programmatic

Programmatic – The Online shopping model of doing Online Advertising!

Anup Kumar
July 17, 2018

As we got used to digital media, we got a new kid on the block called programmatic. Programmatic is still a mystery for many. Some are

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Programmatic

Evolution of programmatic services in the near term

Gautam Dutt
July 17, 2018

The role of independent trading desks Recently, we have seen issues of transparency, brand safety, ad fraud and performance being consistently highlighted by marketers. However, Programmatic

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Data

GDPR: Few implications for marketing practitioners

Gautam Dutt
May 17, 2018

Data is the new oil that powers and lubricates the digital economy. For some time, people have been aware of the economic value of personal data.

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