As the Internet revolutionized communication, Blockchain has started revolutionizing digital transactions. Further, Blockchain technology has the potential to revolutionize government, finance, insurance and personal identity security
As the world continues to come to terms with the implications of the Global Pandemic; industries are faced with the prospect of reinventing themselves in order
Google is rolling out a new update for Google Maps and Search apps that will enable businesses to contact their customer directly through messages and resolve
Programmatic platforms have become a very important tool for advertisers not just for their scale but also for better audience targeting using audience data. Programmatic platforms
In order to stay competitive in today’s rapidly changing business climates, digital agencies, regardless of size or scale, must constantly be on the lookout for ways
A research by globally acclaimed research agency shows that 85% of consumers believe in Word-of-Mouth advertising. Influencer marketing not only mimics Word-Of-Mouth advertising but also gives
Gartner describes Winning in the Turns, as a set of behaviors that are exhibited consistently by companies that accelerate their performance during and following periods of
With my previous two pieces on Programmatic & Programmatic TV, hope now we are clear on the basic requirement for any media to work in a
The ability to analyze and act upon data is important to any business. In programmatic advertising, data is the most essential thing that makes it so effective.
As we got used to digital media, we got a new kid on the block called programmatic. Programmatic is still a mystery for many. Some are
The role of independent trading desks Recently, we have seen issues of transparency, brand safety, ad fraud and performance being consistently highlighted by marketers. However, Programmatic
Data is the new oil that powers and lubricates the digital economy. For some time, people have been aware of the economic value of personal data.