Objectives :

Reach out to audiences located within the specific cities where load shedding is widespread.

Strategy :

Targeting only load shedding areas where Exide has maximum outlets just before peak summer season

Execution :

  • Load shedding areas/cities targeting
  • Click to Call campaign also used to get instant lead generation
  • Keywords targeting: “load shedding”, “power cut”, “power cuts”, +power +outage

Result :

  • 20% jump in enquiries
  • 8% jump in sales in targeted areas