Objectives :
Reach out to audiences located within the specific cities where load shedding is widespread.
Strategy :
Targeting only load shedding areas where Exide has maximum outlets just before peak summer season
Execution :
- Load shedding areas/cities targeting
- Click to Call campaign also used to get instant lead generation
- Keywords targeting: “load shedding”, “power cut”, “power cuts”, +power +outage
Result :
- 20% jump in enquiries
- 8% jump in sales in targeted areas