Objectives :
Building awareness and driving site visits for new handset launches
Strategy :
Targeting audiences basis their current handset model and price range
Execution :
- Handset Targeting – Moto high end phone ads targeted to current medium and high end handset owners; low end phone ads targeted to current low end phone users
- Categories – News, Entertainment, Tech, Comparison Sites, Gaming
Result :
Higher TG relevance led to higher CTR