Objectives :
Driving awareness and leads for the SHRM IAC, 2017 – biggest event in the field of HR.
Strategy :
Reaching out only to people in the HR domain and CXOs
Execution :
- Occupation targeting – HR professionals
- HR sites
- HR-related keywords targeting
Result :
- 1,855 leads
- 611% increase in organic traffic due to higher visibility on relevant and prominent HR and news portals