Objectives :

Driving awareness and leads for the SHRM IAC, 2017 – biggest event in the field of HR.

Strategy :

Reaching out only to people in the HR domain and CXOs

Execution :

  • Occupation targeting – HR professionals
  • HR sites
  • HR-related keywords targeting

Result :

  • 1,855 leads
  • 611% increase in organic traffic due to higher visibility on relevant and prominent HR and news portals