Objectives :
Drive awareness and targeted reach amongst the SMEs for loans/funding
Strategy :
Identify CXO audience and reach out to them.
Execution :
- Third party audience targeting – CXOs, Entrepreneurs, SMEs
- Top sites (Business sites)
- High end mobile phones & tablets
- CBD area, Industrial zones and high end residential areas of Malaysia
Result :
Achieved high CTR of 0.35% in such a niche TG