Copyright@2018



Introduction

Affiliate marketing has emerged as a popular and efficient method for individuals and businesses to generate passive income online in the digital age of today. Affiliates can earn commissions by promoting the best converting affiliate programs, and businesses can grow their customer base and increase sales as a result. To thrive in the competitive world of partner advertising, one must comprehend and execute its core tenets. This blog post will investigate the fundamental tenets of a profitable affiliate marketing business.

  1. 1. Niche Selection: Finding the right niche is the first step toward success in affiliate marketing. Choose a specialty which is a specific market segment that you will focus on as a partner. It’s crucial to choose a specialty that matches your interests, knowledge, and expertise. If you choose a niche in which you have a true passion, you will be encouraged to provide quality material and effectively communicate with your audience.

 

  1. 2. Audience Targeting: The next step is to identify and comprehend your target audience after selecting a niche. Find out who your potential customers are, as well as their demographics, preferences, and issues, by conducting thorough market research. With this knowledge, you can tailor your content and marketing strategies to resonate with your audience and increase their likelihood of buying.

 

  1. 3. Content Creation: The foundation of any successful affiliate marketing strategy is high-quality content. Make content that is significant, informative, and engaging for your audience and that teaches, engages, or addresses issues. Focus on providing relevant and actionable information that establishes you as an authority in your niche through blog posts, videos, social media, or podcasts. If you provide high-quality content, your audience will trust you more and be more inclined to make a purchase through your affiliate links.

 

  1. 4. Traffic Generation: To get the most out of your affiliate marketing efforts, you need constant focused traffic to your content. To get people to your website or landing pages, use a variety of traffic generation methods like paid advertising, social media marketing, email marketing, influencer partnerships, and search engine optimization (SEO). Explore different avenues regarding various channels, investigate the outcomes, and enhance your endeavors considering what turns out best for your specialty and crowd.

 

  1. 5. Building Trust and Relationships: Trust is vital in affiliate marketing. Build strong relationships with your audience by providing consistent value, being transparent about your affiliations, and recommending products or services that genuinely benefit them. Focus on nurturing your email list, engaging with your social media followers, and encouraging interaction through comments, feedback, and community-building. The more trust you earn, the more likely your audience will act on your recommendations and become loyal customers.

 

  1. 6. Product Selection: Carefully choose the top affiliate programs you promote as an affiliate. Select reputable top affiliate marketing agencies to choose the best converting affiliate programs that align with your audience’s needs and preferences. Prioritize quality, value, and customer satisfaction when considering affiliate partnerships. Promoting products that genuinely help your audience will strengthen your credibility and increase the likelihood of generating sales.

 

  1. 7. Tracking and Optimization: If you want to keep getting better, you need to keep an eye on your affiliate marketing efforts and analyze them. Use investigation apparatuses to screen your traffic, changes, navigate rates, and other key execution pointers. Distinguish the methodologies and missions that are best and upgrade your methodology appropriately. By constantly refining your strategies, you can maximize your affiliate earnings and adapt to the ever-changing digital marketing landscape.

Conclusion

Affiliate marketing offers a promising avenue for individuals to monetize their online presence and businesses to expand their reach. By embracing the core pillars discussed in this blog post, including niche selection, audience targeting, content creation, traffic generation, building trust and relationships, product selection, and tracking and optimization, one can lay a strong foundation for a successful affiliate marketing business. Keep in mind that to successfully traverse the dynamic world of affiliate marketing and strive for long-term success, patience, tenacity, and continuous learning are important.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

Introduction

Affiliate marketing is becoming increasingly popular as a way for people and organizations to generate online income. However, affiliate marketing, like any growing industry, is not immune to suspicious activity. The term “affiliate fraud” refers to unethical strategies used to defraud the affiliate marketing industry for personal gain. In this article, we will look at the most common types of affiliate fraud that exist today, highlighting the techniques used and offering advice for how to prevent such fraudulent behavior.

  1. Cookie Stuffing: Cookie stuffing is a prevalent form of affiliate fraud where the affiliate inserts tracking cookies on a user’s computer without their consent. These cookies attribute false referrals and sales to the affiliate, enabling them to earn undeserved commissions. Typically, this is done by exploiting vulnerabilities in websites, misleading users through deceptive practices, or even using malware to inject cookies.
    Prevention: Advanced monitoring technologies are used by top affiliate agencies, affiliate networks and advertisers to spot unusual behavior and stop cookie stuffing. They continually analyze conversion rates, click-through rates, and the quality of the leads created to detect any abnormalities. To ensure compliance, top affiliate programs can set-up stringent affiliate policies and the affiliates can be closely monitored.
  2. Fake Leads: Affiliates who use unethical lead generation tactics to send out fake leads to earn commissions. To artificially inflate their earnings, they might create leads using automated scripts or bots. Fake leads not only damage the advertiser’s reputation, but they also cost the affiliate network money.
    Prevention: Advertisers can implement fraud detection systems that analyze lead quality, patterns, and behavior to identify fake leads. They can set up manual or automated verification processes, scrutinizing the authenticity of leads before issuing payments. Additionally, establishing clear guidelines and educating affiliates about lead quality expectations can discourage fraudulent practices.
  3. Ad Fraud: Ad fraud occurs when affiliates engage in unethical practices to generate fraudulent clicks or impressions on advertisements. This can include using automated bots, click farms, or traffic exchanges to drive traffic and inflate ad metrics artificially. Ad fraud not only wastes advertising budgets but also compromises the integrity of the entire affiliate marketing ecosystem.
    Prevention: For instance, to spot suspicious activity, advertisers can employ ad fraud detection tools that track traffic sources, click patterns, and engagement data. Ad fraud can be avoided by putting in place strong publisher approval processes and working with the top affiliate marketing agencies. Ad fraud can be found and stopped by continuously monitoring affiliate traffic sources as well as regularly reviewing campaigns.
  4. Unauthorized Coupon Usage: Some affiliates deliver unauthorized or expired coupons to take benefit of discount or coupon codes. Customers are duped into thinking they are receiving a discount while the affiliate earns a commission on the full purchase price. This harms the advertiser’s brand reputation as well as their revenue.
    Prevention: Advertisers could continually monitor coupon usage and confirm the validity of affiliate-shared coupons. Implementing controls like restrictions, expiration dates, and special coupon codes may help in preventing prohibited coupon usage. Barriers can also be utilized to communicate clearly with affiliates about coupon policy and the consequences of utilizing fraudulent coupon practices.

Conclusion
Advertisers and the integrity of the affiliate marketing sector are both seriously harmed by affiliate fraud. To counteract fraudulent activity, it is important for advertisers, top affiliate marketing agencies, affiliate networks, and affiliates to act effectively. We can reduce the threats caused by affiliate fraud and promote a healthier affiliate marketing environment by putting in place solid fraud detection technologies, laying out clear rules, and encouraging a culture of transparency and compliance.

Affiliate marketing thrives on trust, authenticity, and genuine partnerships. We can establish an environment where ethical practices are the norm, benefiting all stakeholders involved.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

To start working as an affiliate, one can follow these steps:

• Choose a niche: You can choose a specific topic or industry in which you are interested or knowledgeable. It is easier to promote products or services in a niche about which you are passionate.
• Research best affiliate programs: Search for top affiliate marketing agencies India, platforms, or brands that provide affiliate programs in your preferred niche. Affiliate programmes are offered by numerous companies, including Oplifi, Commission Junction, and many others. Evaluate their terms & conditions, commission structure, and marketing collaterals.
• Sign up for the best affiliate programs: Once you find suitable affiliate programs, sign up for them. Most affiliate programs require you to fill out an application in which you may be asked to provide information about your website, social media presence, or marketing strategies. Some affiliate programs are open to beginners, while others may have prerequisites or traffic levels.
• Build an Online presence: Create a platform for promoting the brand’s products or services. A blog, a YouTube channel, a podcast, a social media profile, or a combination of these could be used. Make sure your platform showcases your industry knowledge and offers value to your target audience.
• Create quality content: Create high-quality content in your chosen niche. This could include informative articles, product reviews, video tutorials, or engaging social media posts. Concentrate on providing useful information and establishing trust with your audience. Embed your affiliate links throughout your content naturally.
• Drive traffic to your platform: Implement various strategies to increase traffic to your platform. Techniques for search engine optimisation (SEO), social media marketing, email marketing, paid advertising, and networking with bloggers or influencers are some examples of the strategies. The chances of converting visitors are increased by the amount of targeted traffic generated.
• Track your performance: Most of the top affiliate marketing agencies India offer dashboards or tracking tools so the affiliate can monitor its performance. Keep track of your clicks, conversions, and earnings to determine what works and what needs to be improved. If necessary, modify your tactics accordingly to get the best outcomes.
• Engage with your audience: Interact with your audience by writing comments, messages, or through emails. Create a community around your platform, respond to inquiries, and provide added value. Engaging with your audience builds trust and loyalty, which increases conversion rates.
• Stay updated and adapt: The affiliate marketing landscape is dynamic, with new products, platforms, and trends appearing on a regular basis. Keep abreast of business news, fresh affiliate opportunities, and shifting consumer trends. To maintain relevance and increase your earnings, adjust your strategies as necessary.
• Comply with regulations: Learn about the statutory and other requirements that apply to affiliate marketing, such as disclosing your affiliate relationships and abiding by advertising standards. Non-compliance can lead to penalties or damage your reputation.

Consistency, quality content, and understanding your audience are key factors in building a sustainable affiliate business.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

The AIDA model is a classic marketing framework used to describe the four stages a consumer goes through before making a purchase. It is a four-step model used to guide marketing and sales efforts to move a potential customer from being unaware of a product or service to taking action to purchase or use it. AIDA stands for Awareness, Interest, Desire, and Action. The model suggests that a consumer must first be Aware of a product or service to become Interested in it and then only they will develop a Desire for it, and finally take Action to make a purchase.

Affiliate marketing is a type of marketing in which an affiliate earns a commission for promoting and selling another company’s products or services. Affiliate marketing involves partnering with individuals or businesses (affiliates) who promote a product or service to their audience in exchange for a commission on any resulting sales or leads. Affiliates can be bloggers, influencers, or websites that attract a relevant audience to the product or service being promoted. Affiliates join the affiliate marketing agency India and join the best affiliate programs in India

Affiliate marketing can play a role in each stage of the AIDA model.

At the Awareness stage, affiliates can use their platform, social media, email marketing, content marketing, and search engine marketing to create awareness about a product or service. By sharing information, reviews, and promotions, affiliates can attract attention to the product or service. By leveraging their existing audience, affiliates can reach potential customers who may not have otherwise been aware of the product or service.

In the Interest stage, affiliates can use their knowledge and expertise to pique the interest of their audience. By highlighting the benefits and features of the product or service, affiliates can generate interest and create a desire for it.

Affiliates help create Desire for a product or service by providing valuable information, reviews, and testimonials that highlight the benefits of the product or service. By demonstrating how the product or service can solve a problem or fulfil a need, affiliates can encourage potential customers to consider making a purchase. Affiliates can also use some tactics to create a sense of urgency or scarcity around the product or service. By emphasizing limited-time offers, discounts, or bonuses, affiliates can encourage their audience to take action.

Finally, in the Action stage, affiliates can use their unique tracking links or coupon codes from the best affiliate agency to facilitate the purchase process. By providing an easy and seamless purchasing experience, affiliates can help their audience take action and complete the purchase.

Finally, affiliates can help drive action by providing a call to action that encourages potential customers to make a purchase or take another desired action, such as signing up for a newsletter or filling out a form.

In summary, affiliate marketing can play a vital role in each stage of the AIDA model by creating awareness, generating interest, creating desire, and facilitating the action of purchasing. Unfortunately, the entire Marketing industry works with the understanding that Affiliate Marketing should be used only for the final Action (Conversion) stage. Oplifi recommends to leverage Affiliate Marketing for all the four stages to leverage it’s true potential.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

Introduction

In today’s digital age, simply advertising our products or services to potential customers is no longer sufficient. Businesses must focus on creating a personalised experience for their audience in order to truly make an impact and stand out in a crowded marketplace. This is where user journey marketing comes in. By mapping out our ideal customers’ moment of interactions with our brand, we can gain a deeper understanding of their needs and behaviour. This can then be used to tailor our marketing initiatives to directly address our customer’s interests and demands before they are even made!

With focus on the entire customer journey, from initial awareness to post-purchase satisfaction, User journey marketing can prove to be a game changer for businesses looking to increase conversions, build brand loyalty, and maximise their ROI.

Benefits of User Journey Marketing

One of the main benefits of user journey marketing is that it offers a more holistic view of the customer experience. Some of the top benefits of user journey marketing:

  1. 1. Increases conversions: Personalising the experience by user persona and their stage of journey, can help to reduce friction and encourage customers to make a purchase leading to higher sales.
  2. 2. Improves repeat business and customer retention, with consistent and engaging experience creating a deeper emotional connection to continue doing business.
  3. 3. Reduces acquisition costs: By improving customer retention and increasing brand loyalty. Also, repeat customers require less marketing spend to convert.
  4. 4. Increases lifetime value: With stronger relationships, Loyal customers are more likely to make repeat purchases and recommend the brand to others, which can lead to increased revenue over time.
  5. 5. Improves efficiency: By analysing data throughout the customer journey, we can identify lower converting audience segments or over exposure of messages and optimise media spends accordingly.

Overall, user journey marketing is a customer-centric approach to marketing that can help build stronger relationships with customers, increase retention and brand loyalty, thereby improving conversions, revenue and profitability.

Where to Begin

It all starts with defining your ideal customer, mapping out their journey across various touchpoints, layering personalised experiences at each stage, and measuring the results and progressively improving the whole journey.

  1. 1. Creating Personas: The first step in initiating user journey marketing is to define our ideal customer persona, their demo profile, interests, motivations, and pain points. This can be done by analysing our existing customer base and with market research specifically who benefit from our product (aka Product Market FIt).
  2. 2. Defining the stages: Next is to map out our customers journey throughout the Path2Purchase. This involves- defining various user journey stages and understanding our customers’ intent states and pain points at each stage.
  3. 3. Creating Content for each stage: We then use this information to create messaging and experiences personalised for a given persona and for each stage. from initial awareness to final purchase and beyond. Must also consider the conducive format (video, ads, search, native), and the channels where it will be distributed.
  4. 4. Channel Orchestration: Then we map out touchpoints that customers would interact with our brand including website visits, social media engagement, email communications, and customer service channel across initial stages of awareness to final stage of purchase (and beyond).
  5. 5. Analyse & optimise customer experience: identify areas for improvement by validating the customer experience in cohorts of customers’ user journey stage. Is the experience consistent with expected, or is there friction that is stalling the movement to the next stage? We use these insights to optimise the journey with targeted messaging and personalised site navigation.
  6. 6. Rinse & repeat: Continuously monitor customer data and feedback to improve the overall user journey marketing strategy. Businesses should measure success as per KPIs aligned with business objectives such as conversion rate, or customer retention rate, Lifetime Value or Customer Acquisition Cost. and make adjustments in marketing strategies as needed. Also stay up-to-date with industry trends and best practices to ensure that our marketing efforts remain effective..

By following these steps, we can create a successful user journey marketing strategy that will enable us in building relationships with our consumers and driving conversions.

Challenges of User Journey Marketing

One of the biggest challenges of user journey marketing is mapping the customer journey and creating a seamless experience across multiple touchpoints. This requires a deep understanding of the customer and their interaction with the brand on different platforms with a closed feedback loop, which can be a complex process, especially for businesses with a large customer base or those that operate in multiple markets.

Another big challenge is data integration. We need data from multiple sources, including website analytics, social media, email marketing, and customer relationship management systems. to understand customer behaviour and preferences.

Also, with changing customer needs and preferences over time, businesses need to continuously monitor and adjust their user journey marketing strategy to remain effective.

Finally, Implementing a user journey marketing strategy can require significant time and resources, which may be a challenge for smaller businesses or those with limited budgets.

Final Summary
To summarise, user journey marketing is a customer-centric approach that can benefit businesses by providing a more personalised experience for their target audience, resulting in higher conversions, increased customer loyalty, lower acquisition costs, and improved efficiency. While mapping out the entire customer journey and integrating data from multiple sources can be difficult, user journey marketing provides a holistic view of the customer experience that can help build stronger relationships with customers. It is important to note that user journey marketing and performance marketing are two distinct approaches to digital marketing, each with its own set of advantages and disadvantages. Ultimately, depending on the goals and target audience, a successful marketing strategy will likely incorporate elements of both.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

Introduction

The online world is about to undergo a significant change as third-party cookies get phased out. Cookies are pieces of code that collect user behaviour information across the internet and have been essential to digital advertising for over a decade. However, with increasing concern over data privacy and security, some web browsers have blocked out third-party cookies by default and Google has announced plans to phase them out entirely.

The end of third-party cookies will have far-reaching implications for the advertising industry, making it crucial to adapt to new alternatives to collect user data for effective targeting and campaign optimisation. Those who fall behind will risk losing data of their potential customers, while their competitors will gain a fast mover’s advantage to build their own pool of audience cordoned off to the outside world

The History of Third-Party Cookies Deprecation

The use of third-party cookies became widespread in the early days of the internet as a way to track user behaviour and serve them targeted ads. The concern over deprecation of third-party cookies began sometime in 2019 when Google announced phasing out third-party cookies in its Chrome browser. This was in response to growing concerns of privacy and the fact that major tech companies such as Apple and Mozilla began to take action to limit their use. In 2017, Apple introduced Intelligent Tracking Prevention (ITP) in Safari to limit the use of third-party cookies. Mozilla followed suit with its own tracking protection features in Firefox in 2018. Then in 2020, Google, which dominated the browser market, first announced its plans to phase out third-party cookies in Chrome by 2022; which has now been delayed to the end of 2024. This has sparked discussions about alternative tracking methods and the future of digital advertising.

Implications of the End of Third-Party Cookies

The end of third-party cookies has significant implications for digital marketers. It will affect businesses of all sizes, including marketers, advertisers, and publishers. Industries that rely heavily on targeted advertising, such as e-commerce, will be more impacted than industries that focus on brand awareness. These cookies allow advertisers to serve the users with targeted ads and optimise for conversion on ad platforms like Google & Meta. With the loss of third-party cookies, advertisers will have less information about users’ online behaviour to target and optimise for conversion. This will result in an inevitable lower conversion and high costs.

Alternatives of 3P cookies

The limitations on tracking and retargeting resulting from the end of third-party cookies have forced digital marketers to explore alternatives. Such as

Contextual targeting: This involves serving ads based on the content of the webpage rather than the user’s browsing history.

Cohort-based targeting: This method groups users based on their common interests or behaviors, rather than tracking individual user behavior.

AI- based Probabilistic targeting: This involves using machine learning algorithms to analyze user data and make predictions about their behavior and preferences.

Privacy-first data sharing:Companies working together to create privacy-focused data sharing agreements that allow for more targeted advertising without compromising user privacy.

First-party datawhere companies can collect and use their own first-party data to understand their customers and target ads based on that data. This is the most reliable and also the most scalable alternative that industry is rapidly adopting.

Recommended alternative

We recommend First-party data as the preferred alternative as its based on privacy-first framework of First-party cookies (these aren’t going away) that’s based on users’ consent on tracking information such as website behaviour, purchase history, and user preferences and login information directly from consumers; and therefore its considerably more reliable unlike third-party data, which is obtained from external sources, that is use for interest based audience segments on Meta and Google and even used forLookalike targeting.

Challenges in Adopting a First-Party Data Approach
One big challenge is the need for significant investment in data collection & management platform, which is both capital and tech intensive. Another big challenge is that it requires a deep understanding of user behaviour and preferences, which can be challenging to obtain. Finally, first-party data is subject to data privacy regulations, which can be complex and challenging to navigate.

Conclusion
In conclusion, the end of third-party cookies has significant implications for digital marketers. However, by adopting new strategies for collecting and utilising data effectively, marketers can continue to serve relevant ads and create personalised experiences for users. The rise of first-party data provides an excellent opportunity for marketers to improve targeting, increase engagement, and optimise campaigns. By building a first-party data strategy and working with data platforms like CDPs, marketers can stay ahead of the curve and prepare for a world without third-party cookies.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

Affiliate Marketing is a performance-based marketing model that basically involves four distinct elements: the merchant, the affiliate, the consumer and the network. In affiliate marketing, merchants launch their affiliate programs & provide affiliates with a unique affiliate link that they can use to promote the merchant’s products or services. When a customer clicks on the affiliate link and makes a purchase, the affiliate is entitled to earn a commission. The merchant tracks the sale or lead through the use of tracking links and cookies, and the affiliate is typically paid a percentage of the sale price or a flat fee for each lead generated.

In order to participate in affiliate marketing, there are several components that are typically involved:

1. Merchants: A merchant is a company which creates or sells products or services for affiliates to promote. The merchant can be a large or a small company or a single individual such as an entrepreneur or a social media influencer. Few of the merchants are Myntra, ICICI Home loans & Puma.

2. Affiliates: Affiliates advertise merchant’s products and services by choosing the top converting affiliate programs through various online promotional methods. Affiliates earn money through the online purchases made through the links promoted by them. For e.g. Coupondunia, Cashkaro & more

3. Affiliate networks: These are platforms that connect merchants with affiliates. They typically provide affiliates with tracking links and tools to help them promote the merchant’s products or services. Affiliate networks & Affiliate Marketing Agencies handle the tracking & reporting for the merchants & the affiliates through the tracking platform. It involves the use of tracking links and cookies to track the performance of affiliates and the sales they generate. It also involves the use of analytics and reporting tools to measure the success of an affiliate marketing campaign. For e.g. Awin, Oplifi, Commission Junction & more

4. Customers: These are the individuals who purchase products or services through the affiliate’s promotional efforts.

Affiliate marketing has the potential to benefit both merchants and affiliates. For merchants, affiliate marketing can be an effective way to reach new customers and increase sales. Because affiliates are only paid when they generate a sale or lead, it can be a cost-effective marketing strategy. It can also help merchants to reach specific niches or target audiences that they may not have been able to reach through other marketing channels.

Affiliate marketing can provide affiliates with passive income. Once an affiliate has set up their marketing campaigns, they can continue to earn commissions for as long as the customer remains a customer of the merchant. It can also be a flexible way to earn income, as affiliates can choose which products or services they want to promote and can work on their own schedule.

Since affiliate marketing enables both parties to benefit from the promotion and sale of goods or services, it can turn out to be profitable for both merchants and affiliates.

Best performing Promotional methods to drive sales through Affiliate Marketing

It is imperative to have the right advertising and outreach strategies in place to drive sales through affiliate marketing.

In affiliate marketing, affiliates use various online marketing techniques to promote the products or services of merchants. These techniques may include creating content for their own websites or blogs, using social media to promote products, and using email marketing to send promotional messages to their subscribers.

There are several key techniques that affiliates can use to drive sales for the top converting affiliate programs:

  1. 1. Content marketing: Creating valuable, informative content and promoting it through their own website or blog can help affiliates to attract visitors and generate sales.
  2. 2. Email marketing: Sending targeted email campaigns to their subscribers can help affiliates to promote products and services and generate sales.
  3. 3. Social media marketing: Using social media platforms to promote products and engage with followers can help affiliates to generate sales.
  4. 4. Influencer marketing: Partnering with influencers or industry experts who have a large following can help affiliates to reach a wider audience and generate sales.
  5. 5. Paid advertising: Using paid advertising methods, such as pay-per-click (PPC) advertising or display advertising, can help affiliates to reach a larger targeted audience and generate sales.
  6. 6. Coupons and discounts: Offering coupons or discounts to customers can help affiliates to generate sales and differentiate their promotions from those of their competitors.
  7. 7. Product reviews: Writing honest, unbiased reviews of products can help affiliates to establish trust with their audience and generate sales.

In order to maximize the return from the advertising efforts, one needs an effective affiliate marketing strategy and tactics for promotions. The affiliates can use the techniques outlined above to get started and build a multi-channel promotion program, in order to reach the right audiences at scale through affiliate marketing.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

As the Internet revolutionized communication, Blockchain has started revolutionizing digital transactions. Further, Blockchain technology has the potential to revolutionize government, finance, insurance and personal identity security fields. Many top companies like Microsoft, Amazon, PayPal have live blockchain operations.

Blockchain is a shared, decentralized ledger that records digital transactions and tracks digital assets in a business network. The most important aspect of Blockchain is that the data stored in it is immutable, thus making it credible for the industries. Its distributed database allows secure & transparent transactions. The security and transparency that blockchain technology provides, will change how companies would do business online.

In this article, I would want to share my thoughts on the possible implications of blockchain technology on digital marketing and will discuss how businesses can adapt to these changes.

1. Enhance data security & privacy

Blockchain is considered to be one of the most secure data protection technologies. As the data is stored on a decentralized distributed network and is encrypted, it is very difficult to blemish the data. Thus, the businesses can be rest assured that the customer data is safe and secured from cyber-attacks or theft & cannot be used for malicious practices.

Blockchain technology use asymmetric encryption to secure transactions between the users. Each user has a unique private key to access the encrypted data. Private keys are random strings of numbers and are encoded. Thus, they protect user identity. It allows the users to control who has the access to their data, thus enhancing data security.

For example, BitClave, is an open public decentralised system that allows uses to own and selectively share their personal data. End users control their identity, and decide who can access their data. Participating companies can offer uniquely targeted promotions based on personal data that users willingly share.

2. Display social and environmental responsibility

Businesses can also use blockchain technology to express their social and environmental responsibility. They will be able to track the supply chain from product manufacture to delivery. So the customers will know where each item comes from and how it was manufactured. Thus, giving them more choice while they shop as they will choose items based on the source of the products or supplies rather than being influenced by the marketing tactics of the brands. Customers want transparent and responsible companies, so this could be a great way for businesses to let customers know that they source their products or supplies through environmentally friendly or socially responsible avenues.

Thus, blockchain will help these companies stand out and build their credibility in the eyes of the customers.

For e.g. Walmart is using IBM’s supply chain technology – Hyperledger Fabric platform to back up their supply chain process. Moreover, they plan to use blockchain technology extensively to let customers know the source of their food items. Hyperledger is the most preferred distributed ledger technology.

3. Reinforces Content Monetization

Content is one of the most important components of a business when it comes to marketing. Blockchain allows customers, bloggers and streamers who create content regularly to get rewarded directly rather than through the third party content platforms. Non-fungible tokens(NFTs) create equitable, transparent reward systems for content creators and community-led control for content creators.

NFTs represent the digital rights to assets such as audio, video, photos, and more. For e.g. if a user buys an NFT for a JPEG on OpenSea, the largest NFT marketplace, he buys the token, which includes the rights to the artwork or the information inside it. And the user receives a certificate of ownership that can be verified publicly on the blockchain.

Millions listen each week to Tom Bilyeu’s motivational Impact Theory podcast. He created three NFTs, offering different levels of access. For example, one can purchase the Heroic NFT to get insider access to partnership deals, early access to new projects, discounts on training and merchandise, and tickets to live and virtual events. While some content creators could mint an NFT for every separate deliverable (event ticket, merchandise discount, insider access, etc.). Tom bundled them into NFT memberships and minted many for each level.

So a podcaster could sell an NFT that created access to exclusive shows. An author could sell an NFT for a book or audiobook. A YouTuber could sell a membership package. A writer could theoretically sell the rights to their articles.

4. Nurture Transparency

Blockchain technology provides consumers unparalleled transparency. They would know who has their data and how the companies gathered it. Blockchain platform has a set of perceivable tracker tools to measure the performance of ad campaigns. The performance metrics include the total expenditure, number of impressions, clicks, conversions and engagement rates that ensure ad safety and accuracy of targeting right audiences.

Digital marketers can benefit from this scenario since they would have access to more precise data to conduct campaigns with better targeting, thus would get higher conversion rates.

For e.g. New web browser market entrant like Brave allows users to control ad content, ad frequency, duration and thus prevent ad frauds. With close advertising controls, users are incentivized with loyalty rewards to click/view the ads.

5. Improving customer experience

Blockchain is helping businesses in certain sectors to reduce costs and improve customer experience.

For e.g. Webjet travel system(Australia) enhances the customer experience through blockchain technology by recording all entries on the blockchain’s immutable ledger, which reduces the possibility of incorrect or lost bookings and reduces the layers between hotels, agents and customers. Apart from building greater supply chain efficiency and reduced hotel costs, travellers ultimately benefit from lower-cost bookings with more transparency and greater accountability.

Conclusion

There is no denying the fact that Blockchain is a disruptive technology that has real potential to transform industries across every economic sector.

As blockchain technology has the potential to return data control to data owners targeting digital advertising, eventually individuals would be able to control their own online profiles and social media graphs.

On the other hand, Blockchain has the potential to bring credibility to advertisers claims and create new models of efficiency to their advertising. The advertisers can make better decisions about ad spend and can give customers a superior experience tailored specifically to them.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]


Being a 90’s kid, I have grown up playing Ludo, carrom, gully cricket to computer games such as Mario, Prince of Persia, etc., to Nintendo and Xbox and now to Mobile games such as candy crush, ludo, rummy, PubG, fortnite and so on. With access to affordable smartphones and cheap high speed internet data, the ease at which any ‘mango’ man can escape their daily monotony has led to the boom in mobile gaming which is already rising in the anticipation of the 3rd wave, achieving escape velocity with the help of pandemic and subsequent lockdowns.

Mobile gaming has become the largest growing market globally and in India. According to a survey, there are nearly 400 million gamers in India, which has become the 5th largest market globally. The number of gamers is expected to grow above 550 million by 2025

Understanding the Indian gaming Audience

Home to 1 out of 10 gamers globally, gaming is not just for Genz or kids. It has penetrated across people of all ages, genders, status, and generations in India.

Many marketers carried misplaced notions that only GenZ males are into games- multiple research studies have shown participation in gaming is now spread across the population, from Genz to Gen X and from Men as well as Women across the country.

Source: Inmobi Gaming Report

Gamers can be bifurcated in 3 different profiles i.e., Casual Gamer, Engaged Gamer, and Professionals


CASUAL GAMER ENGAGED GAMER PROFESSIONALS
Motive Games are Fun or a break Likes to win or get rewarded for the effort Make gaming their career
Time Maximum 30-40 mins per day More than 30-40mins per day More than 3-4 hours a day
Profile Working Millennials or GenX or families GenZ, College & school students, first jobbers Professional gamers & influencers
Money Does not invest money in games or premium features A few invest money in games & premium features Heavy investment in games & premium features
Gaming Content Hardly follows gaming content Does follow gaming content & influencers Creates & follows gaming content
Games & Interests Ludo King, Candy crush, 8 ball pool, Carrom PUBG, Call of Duty, Fortnite, Free Fire PUBG, COD, Fifa, Local & E Sports



All these gamers have a wide variety of interests both online and offline. Be it social networking or online retail store visitors, it is likely that the audiences you are after are gamers too.


Benefits for Advertisers in Gaming landscape

Be it casual gamers or even engaged gamers- they don’t buy paid subscriptions for any service, be it for any entertainment app or Gaming. According to an Inmobi Pulse gaming survey, Gamers are familiar with gaming ads and clearly prefer to watch ads over spending money when looking to progress in a game or in exchange for a benefit.

Ad recall is also very high amongst Indian Gamers, especially when it is engaging and about a topic of interest.

31% Higher video completion rate seen in gaming benchmarked in comparison to any other in-app video ads. Also, gaming apps see 2.6 times higher engagement rates in ads than the non-gaming apps

The Social and Mobile Gaming report from MediaBrix shows that average gaming ads have click through rates (CTR) of about 3%. Social and mobile gaming ads have, on average, a 91% completion rate.


ADVERTISING OPPORTUNITIES

We have reached a critical juncture for gaming. While plenty of evidence exists to the contrary, misconceptions about the gaming audience persist. There is a paucity of marketer attention in gaming channels relative to the immense growth of the ecosystem. Never has gaming been more prevalent in popular discourse with the kind of opportunities it has for the advertisers around the world.

Gaming as a platform provides a great pool of opportunities with benefits like hyper targeting, trackable viewability with high completion rates, product placements and high engagement along with brand safety. Moreover, brands can maximize ROI and optimize campaigns using real time analytics.



Media to Drive Reach and awareness

In-Game Advertisement


Ludo King in app advertisement


Gaming Content targeting

Gaming content on Youtube


Brand Integration

Branding & tie ups with popular games and Content Creation and collaboration around these games and their gameplays. Influencer content with famous games and gaming influencers help drive good engagement with the followers.


Branding or tie up with existing games

Oppo Sponsored PUBG mobile India series


Dettol in game integration with Chota Bheem game. Collecting the logo would give you temporary immunity


Pulse engages with gaming audiences on their social media – going after broad affinity segments like console gamers, or Ludo enthusiasts


Moreover, advertisers can create their own games with the help of Game aggregators like Loco, 99 Games and Nazara technologies. This enables advertisers to creating a whole new experience around the product.

Advertisers can benefit from the merging of gaming and content creation for brand engagements. The high interaction of mobile gamers combined with the inherently social nature of user-generated gaming (UGG) makes it an ideal environment for brands.


CLEARING OUT THE MISCONCEPTIONS AND CATCHING THE WAVE

From casual players to professional ones, Gaming is expanding at full pace in India and penetrating across the Indian population. With a variety of available options in the segment, the worlds of advertising and gaming have merged over the years: from games that were only brought into existence to boost a brand message, to peripheral product appearances, to brands being used as tools within gameplay, to brands that are the central focus of the game itself.

The gaming industry as well as the community is ever evolving and definitely an interregnal component for digital marketeers to include in their mix of advertising strategies.

Keep Playing, Keep enjoying.!


References

https://www.thenewsminute.com/article/over-40-indian-gamers-spend-rs-230-month-mobile-games-156170
https://www.inmobi.com/blog/2021/04/21/2021-india-gaming-report-everyone-is-gaming-among-us
https://www.financialexpress.com/brandwagon/writers-alley/how-gaming-industry-can-leverage-performance-marketing-strategies/2355304/
https://influencermarketinghub.com/5-examples-of-mobile-gaming-influencer-marketing-done-right/

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]

In 2010, Jeff Bewkes, then CEO of Time Warner, was asked if he thought Netflix had any chance of taking over Hollywood. His sarcastic answer was: ‘Is the Albanian army going to take over the world?’ A decade later, Netflix has become one of the largest media businesses ever known with hundreds of millions of subscribers. And it’s not just Netflix, the shift and the increase in the number of user base across other OTT platforms is clearly visible and it’s evident that the “cable TV” industry has been bleeding for quite some time now.

Before we begin and get into the nitty gritty of how OTT has revolutionized the digital landscape, the Terms OTT is simply referred to as the Devices that go “Over” the Cable Set Top Box to give users Access to TV Content. In OTT, content delivery is done via the Internet instead of traditional cable/Broadcast providers.

The biggest reason to shift from cable TV to OTT is that now one can watch serials, movies and web series on OTT platforms anytime they want, anywhere they want. I remember as a kid when I used to wait every week to just watch an episode of my favorite series and count my blessings if the power didn’t go out but now all anyone needs is just a smartphone and one can watch their favourite program whenever they please.

The coronavirus pandemic has also given a major push to the already growing user base. People shifted to social media, gaming, and digital OTT platforms, from theatres, events, and theme parks for recreation and entertainment. Another reason is the increasing availability of public Wi-Fi and unlimited wireless data plans has also helped bolster the growth of OTT providers and services.
OTT has opened up the possibility for ad-free content, by enabling subscription services (SVOD), one-time purchases (TVOD) and other monetization strategies. If advertising (AVOD) is your preferred model, OTT provides the power of targeted advertising and control over your campaigns and inventory, including direct sponsorships whereas on cable TV network there’s not much one can do when it comes to targeted advertising.

OTT advertising opens up new avenues for Branding and content marketing. With OTT, brands can choose how and when to air their marketing campaigns to hit certain demographics. The way digital OTT commercials work is by unleashing precise targeting that eliminates wasted runs. There are two ways one can buy OTT advertising: Guaranteed IOs (insertion orders) and Programmatic.

• Guaranteed IO (insertion orders) buys are set-priced, set impressions, usually based on reach and frequency.
• Programmatic buys are based on a real-time bidding environment that allows the advertiser and the agency to maintain control of targeting but does not guarantee set impressions or frequency.

This has challenged traditional content and service providers like Sony and Zee with finding ways to stay relevant or risk losing customers and has pushed them to launch their own OTT apps to retain their user base. A few other benefits of OTT video over traditional TV:

• Precise targeting that eliminates waste
• Enhanced ad relevance leading to increased engagement
• Build and supplement base campaigns with focused, complementary strategies: incremental reach, manage frequency, target competitors, focus on lapsed customers
• Improved accountability – quantify the effectiveness of TV; optimize future campaigns

Digital advertising spends have left television advertising spends far behind and make for more than 37% of the total advertising spends across the world. In today’s day and age when OTT apps are sweeping across the digital landscape, sticking with traditional digital marketing ads on social media and search will not provide the leverage which it once did in this ever-changing digital landscape. So, if you are a business owner and are looking to increase your revenue, or your user base or your brand presence, it’s high time to seriously start considering advertising on OTT platforms and get a head start against your competitors.

Sign up as an Advertiser
Why Us
Get In Touch

Mumbai

802, 8th Floor
Signature (By Lotus),
Veera Desai Road Ext
Andheri (West)
Mumbai 400 053

Gurgaon

15th Floor,
Vatika Towers,
Golf Course Rd, B Block,
Suncity, Sector 54,
Gurugram, Haryana 122002

Hyderabad

Awfis, Oyster Complex,
Greenlands Road, Somajiguda,
Begumpet Hyderabad 500016

Dubai

108/109, Building 7,
Dubai Media City, UAE

Singapore

36 Carpenter Street, #02-00,
Carpenter Haus,
Singapore 059915,

Contact us at [email protected]